One site, every esports audience
The British Esports Federation is the national body promoting esports across the UK. A site for a national body has to serve several audiences at once: press and partners, players and parents, and people meeting competitive gaming for the first time. The build was designed to carry news, programmes and information side by side on WordPress, on a structure that could keep growing as the organisation and the sport grew with it.
The front door for UK esports
The Federation has a site that works for the several audiences a national body has to answer to at the same time. News, programmes and information sit alongside each other without competing for the same attention.
It launched in 2023 and has absorbed the activity of a fast-moving organisation since.
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