01WordPress · Bookings
St Ives Boats
Online booking for sea safaris, wildlife trips and private charters sailing from St Ives harbour in Cornwall.
View case study → // Service
WordPress Plugin Development
Custom WordPress plugins built to do exactly what your business needs, and coded to survive every core and WooCommerce update. If WordPress cannot do it out of the box, this is how it learns to.
★★★★★
1,000+ WordPress websites built, hosted
and maintained since 2010.
// The specialist
A WordPress plugin specialist, not a generalist having a go
Plugin development is software engineering inside WordPress: hooks and filters, clean data handling, security done right. Fifteen years of it, from single-purpose utilities to the custom booking engine behind Commercial DPF Restore with its live DVSA integration, plus published work extending Elementor itself.
Everything ships documented, version-controlled and yours outright: no licence fees, no lock-in, code other developers can read.
// What I build
If WordPress can host it, I can build it.
Bespoke plugins from scratch
Purpose-built functionality shaped around your workflow: the plugin does the job your business needs, nothing else.
Extending existing plugins
Add the missing feature to a plugin that almost fits, update-safe, so your changes survive when the plugin updates.
WooCommerce extensions
Custom checkout logic, pricing rules, product types and order flows that stock WooCommerce cannot do.
API & CRM integrations
WordPress connected to the systems you already run: CRMs, ERPs, government APIs, payment and booking platforms.
Elementor widgets & extensions
Custom widgets, dynamic tags and display conditions that extend Elementor itself, a personal speciality.
Plugin rescues & adoptions
Abandoned or broken plugins your site depends on, audited, secured and brought back under active care.
// What's included
Engineering standards, as standard.
- Bespoke plugin development from scratch
- Modifications and extensions to existing plugins
- WooCommerce extensions and custom checkout logic
- Integrations with CRMs, APIs and third-party services
- Documentation and proper version control
- Optional ongoing support and updates
Update-safe by design
Built on hooks and filters instead of core hacks, with proper versioning, so updates never wipe out your functionality.
Built for your workflow
Off-the-shelf plugins force you to work their way. Custom plugins are shaped around how your business actually operates.
Yours to keep
You own the code outright. Documented, versioned and handed over properly, with ongoing support available if you want it.
// How it works
Scoped tight, built right.
Custom code without the mystery. Every plugin project runs the same way.
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Spec it together
We pin down exactly what the plugin must do, what it talks to and what done looks like, written up so nothing is assumed.
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Fixed quote
You get a clear price against the spec before a line of code is written. Change the spec and the price changes honestly with it.
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Build and test
Engineered update-safe on hooks and filters, tested against the WordPress and WooCommerce versions you actually run.
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Handover, properly
Documented, version-controlled and yours outright, with ongoing support available if you want the updates handled too.
// Case studies
Built by ABCode
Custom functionality doing real work in production.
Builds where the site had to do more than sit there
// Reviews
Built to the brief
Real reviews from clients running functionality I've engineered for them.
ML
Mark Lim
Meds Direct To You, Ilkeston
Ash and the team have a good reputation of getting job done in term of quality and speed. We have been working with them to update our online business over a year. As a new online business we have many teething issues since beginning. With Ash's help, our business has now taken off to a new level. Highly recommended
★Trustpilot★★★★★
DS
Dominic Sacco
British Esports Association, London
Voteq offer a very friendly, reliable service and always have the time to talk us through any technical queries we have and make sure everything is running smoothly. They've done a great job with the British Esports Association website. Thanks Ash and the team!
★Trustpilot★★★★★
NM
Nick Mortimer
Nick Mortimer Creative, Matlock
Ash and his team are patient and skilled. Always deliver to the brief and more often than not go beyond. Cheers
★Trustpilot★★★★★
John Batty
Blue John Marketing, Dronfield
I have worked with Ash and his team for several years. Not only is Ash technically very knowledgeable, he also has endless patience when older clients (i.e. me!) ask 'dumb' questions. I really appreciate Ash's positive attitude, looking for answers to challenges rather than the 'Computer says no'. I highly recommend Ash and his team for website development and all other things digital.
Google★★★★★
LC
Lauren Coop
National Tramway Museum, Crich
Voteq came to our rescue last year when we had a website built by someone else who then left us juggling and trying to learn how to run a website! Thankfully Ash stepped in, without any drama's and had all the answers we needed. As a small charity, we don't have the luxury of big budgets but Ash has been so incredible for us. We would highly recommend.
Google★★★★★
JM
Jodie McCracken
Fortitude School, Birmingham
Ash is very approachable and friendly
★Trustpilot★★★★
J
Julian
Cressbrook Construction
Ash is very good at his work, he's amenable & conscientious. He built me a new website for my construction company & it seems to be working well. Thanks Ash!!
Google★★★★★
Peter Coleman
Ashton & Coleman, Matlock
Couldn't ask for a better service when it comes to all of our website needs. From initial talks through to development and the countless hours of work that have gone into the progress of our site. Ash and the team have been amazing and continue to help in so many ways.
★Trustpilot★★★★★
CR
Christine Richardson
Chesterfield Canal Archive, Staveley
Updated my website to run on up-to-date software. Much better, and improved.
★Trustpilot★★★★★
// Common questions
Plugin Development questions, answered.
What clients and agencies ask before commissioning custom code.
Will my custom plugin survive WordPress updates?
That's the whole point. I build update-safe, using hooks and filters instead of core hacks, with proper versioning and testing, so your custom code keeps working through every core release.
Can you modify an existing plugin instead of building new?
Often, yes. Where a plugin nearly does what you need, extending it is usually faster and cheaper than starting again. I do it in an update-safe way so your changes are not lost when the plugin updates.
Do I own the plugin you build?
Yes, completely. The code is yours, documented and handed over with the project. There are no licence fees back to me and no lock-in.
How much does a custom plugin cost?
Every plugin starts with a written spec, and you get a fixed quote against it before any code is written. Small extensions cost far less than people expect; complex integrations are priced like the engineering they are.
Can you integrate WordPress with our CRM or another system?
If it has an API, WordPress can talk to it: contacts into your CRM, orders into your ERP, live data the other way. Recent work runs from mainstream CRMs to the DVSA MOT-history API feeding a booking flow.
Do you build plugins for agencies?
Regularly. Agencies bring the specialist plugin and integration work that sits outside their team, delivered whitelabel under their brand with documentation their developers can pick up.
Can you take over or fix a plugin another developer wrote?
Yes. I audit the code first and give you an honest verdict: extend it, clean it up, or rebuild properly. You decide with real information instead of guesswork.
Still have a question?
Just ask. I typically reply within 24 hours.
// Contact
Got a project in mind?
Let's talk.
Tell me about the build, plugin, integration or app you have in mind. First call is free, no obligation.
Trusted on Google & Trustpilot
Taking new work. I reply within 24 hours.
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