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Rebuilding a Peak District holiday park online

The Callow Top Holiday Park website
The project

A website that undersold the park

Callow Top is a family-run holiday park in Ashbourne, on the edge of the Peak District, with camping, caravan pitches, holiday homes and its own pub and pool. A brand-new WordPress site gives the park the online home it deserves.

Client
Callow Top Holiday Park
Sector
Tourism & leisure
Anglers at the fishing lake on the park
Spacious tent pitches on the park in summer
The approach

Shaped around the booking journey

A fast, mobile-first WordPress build organised around how guests actually choose and book: dates, pitch types and prices reachable in seconds, on the phone they are holding.

Desktop view
The accommodation page: camping, touring and self-catering
The facilities page, everything on site
The heated outdoor swimming pool page
The local area guide for the Peak District
The food and drink page, the Callow Inn
Camping in Derbyshire
A Callow Top Holiday Park branded tote bag on sunlit grass
Cattle grazing beside the farm shop at Callow Top
Mobile view
The new Callow Top homepage on mobile
The accommodation page on mobile
The swimming pool page on mobile
The food and drink page on mobile
The local area guide on mobile
The facilities page on mobile
Camping on mobile
The goals

What success looked like

Let the photography and the park itself do the selling. Make booking the obvious next step on every page. Answer the seasonal questions in seconds, on a phone. Rank for the searches Peak District holidaymakers actually make.

The previous Callow Top Holiday Park website, before the rebuild
A Callow Top Holiday Park branded cap on autumn leaves
The Callow Top Holiday Park website on a phone
Aerial view of Callow Top Holiday Park and the Derbyshire countryside
The outcome

A new home worthy of the park

The new Callow Top site is photography-led, booking-focused and built to make a Peak District favourite look as good online as it does from the top of the hill.

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What next?

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