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Relaunching a national attraction under a new name

The National Tramway Museum website
Visit website
The project

A new name that needed a new home

The National Tramway Museum is a full day out in Crich, Derbyshire: vintage trams, a recreated period village and a collection of national importance. When the attraction rebranded from Crich Tramway Village, ABCode was chosen to design and build its new online home.

Client
National Tramway Museum
Location
Crich, Derbyshire
Sector
Heritage & visitor attraction
A museum volunteer helping a visitor at the village map
Chesterfield 7 passing the Red Lion pub on the museum street
The approach

Built around planning a visit

We started with the visitor rather than the sitemap: clear journeys to times, prices and travel, an events programme the museum manage themselves, and fully editable pages throughout. Launched on managed hosting with ongoing support, so it stays fast and secure season after season.

Desktop view
The What's On page listing the museum's upcoming events
The tickets page with prices and booking for a day at the museum
The ride-the-trams page, unlimited rides on historic trams
Tramway Street, the recreated period village
The tramcar collection, over 80 historic vehicles
Educational visits for schools
Eating and drinking at the museum
The Forge Shop, the museum's online store
Tram prints in the online shop
A product page in the Forge Shop
The shop basket
The checkout, with card and PayPal payment
A tram under restoration in the museum workshop
Visitors on a guided tour of the village
Mobile view
The museum homepage on mobile
The upcoming events listing on mobile
Tickets and opening dates on mobile
The tram collections page on mobile
The how-to-find-us travel page on mobile
Riding the trams, on mobile
Tramway Street, the period village, on mobile
The Forge Shop on mobile
A shop product on mobile
The goals

What success looked like

Success meant launching the National Tramway Museum identity properly online: a site where the essentials every visitor needs, times, prices and getting here, sit one tap away, and where the packed events programme finally has a proper stage.

Just as important was what came after launch. The museum team needed to edit every page themselves, on a fast, accessible platform that does a national collection justice and that they can rely on year after year.

The previous Crich Tramway Village website, before the rebrand
LCC 106 running through the museum street with passengers on the open top deck
The National Tramway Museum website on a phone
Sheffield 74 at the depot, its driver at the controls
The outcome

An online home worthy of a national collection

The rebrand launched with a website to match: the National Tramway Museum now has an online home that is warm, clear and built around the day out. Visitors get the essentials in seconds, the events programme has the stage it deserves, and the whole site is run in-house by the museum team.

Every page stays fully editable, so day-to-day changes never wait on a developer, and the whole platform is hosted, maintained and supported by ABCode.

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