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Turning harbour footfall into booked boat trips

The Dolly P tour boat carrying passengers across turquoise water in St Ives bay
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The project

Great trips, offline bookings

St Ives Boats run sea safaris, wildlife trips and private charters from St Ives harbour in Cornwall. ABCode built the website that turns harbour footfall into booked seats.

Client
St Ives Boats
Location
St Ives, Cornwall
Sector
Marine & tourism
A grey seal surfacing in the bay off St Ives
A surfboard carrying the St Ives Boats logo on the beach
The approach

Booking at the heart of the build

A WordPress build with online booking at its centre, shaped around real sailings and seasonal availability rather than a generic calendar bolted on afterwards.

Desktop view
The boat trips listing
The Seal Island trip page
The Lands End sea safari page
The private boat hire page
The St Ives wildlife guide
The fleet page, meet the boats
Gift vouchers for boat trips
The St Ives Boats site on a phone, resting on the shingle
Dolly P, the St Ives Boats vessel, moored off the harbour
Mobile view
The St Ives Boats homepage on mobile
The boat trips listing on mobile
The Seal Island trip page on mobile
The wildlife guide on mobile
Private boat hire on mobile
The fleet on mobile
The Lands End safari on mobile
The goals

What success looked like

Book a trip in a few taps, from anywhere. Showcase the safaris, wildlife trips and charters properly. Let the crew manage sailings and availability in-house. A site that feels like the day out it is selling.

The previous St Ives Boats website, before the rebuild
St Ives harbour at golden hour, the fishing fleet moored on the tide
The outcome

Harbour footfall, booked in advance

St Ives Boats now take bookings around the clock. Visitors reserve their sea safari from the sofa, and the crew manage the season from the wheelhouse rather than the phone.

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What next?

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