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Earning the first meeting with a lifestyle financial planner

The IFA Jones & Co website
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The project

Trust is the whole sale

Jones & Co are a Chesterfield firm of independent financial advisers with a lifestyle-first approach to financial planning. ABCode built the website that earns the first meeting.

Client
IFA Jones & Co
Location
Chesterfield, Derbyshire
Sector
Financial services
The Jones & Co logo on the living moss wall at their Chesterfield office
A tandem skydive above the clouds
+169%
organic search clicks
+96%
times shown in Google
+37%
new visitors
+15%
enquiries from search
The approach

Every page leads to a conversation

A WordPress build the firm can keep current themselves, with a clear route from every page to the one thing that matters: booking a first meeting.

Desktop view
The tailored financial planning page
The retirement planning service page
The lifestyle financial planning services page
The investment advice page
Meet the team page
The discover page: fees, partnerships and extras
The inheritance tax planning page
A retired couple riding a scooter with their arms raised, laughing
The Jones & Co brand ampersand over a deep purple marbled texture
Mobile view
The Jones & Co homepage on mobile
The tailored financial planning page on mobile
The retirement planning service page on mobile
The services overview on mobile
Meet the team on mobile
Investment advice on mobile
The discover page on mobile
The goals

What success looked like

Instant credibility for a trust-first industry. Explain lifestyle financial planning in plain English. Put the team and their faces front and centre. Make the first conversation easy to start.

The previous Jones & Co website, before the rebuild
The Jones & Co team at their Chesterfield office
The IFA Jones & Co website on a phone
Jones & Co business cards, the wordmark over the brand texture
The outcome

Serious credibility for serious advice

Jones & Co now have a website that reflects how they actually work: personal, considered and built around the lives their clients want to live. It earns trust before the first hello.

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What next?

Explore WordPress Website Development
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