01 WordPress · Tourism
Callow Top Holiday Park
A much-loved Peak District holiday park near Ashbourne, rebuilt to show the park off and take bookings.
View case study → // Derbyshire
Web design in Ashbourne
I am building for a holiday park just outside Ashbourne. At the gate to the Peak District, that is the shape most of the work here takes.
★★★★★
1,000+ WordPress websites built, hosted
and maintained since 2010.
The studio
Chesterfield, Derbyshire
Getting to you
About forty minutes from the Chesterfield studio, down the A515
Response
Replies within 24 hours
// Services
Web design and WordPress services for Ashbourne businesses
Design and build together, from one person. You are not paying a designer and a developer separately, and nothing gets lost between them.
WordPress Website Development
Custom WordPress websites built to perform fast, look great on all devices, and support SEO and business growth.
WordPress Fixes & Repairs
Fast help fixing broken layouts, plugin issues or errors. Get your WordPress site back online and running smoothly.
WordPress Maintenance Plans
Stay secure and updated with automated backups, plugin updates, uptime monitoring and expert WordPress support monthly.
WordPress Plugin Development
Develop custom plugins or modify existing ones to add functionality tailored to your WordPress website's exact needs.
WordPress Speed Optimisation
Improve your site speed, performance scores and loading times to enhance SEO and reduce bounce rates.
Conversion Rate Optimisation
Boost rankings, improve visibility and convert more visitors with SEO best practices and conversion rate enhancements.
// Local work
Built for Ashbourne
A Peak District holiday park just outside Ashbourne, currently in build. The rest is recent work from across the UK, built the same way.
5.0
average client rating
16+
years in WordPress
250+
clients served
1,000+
sites built & hosted
Thinking about a project in Ashbourne?
Start a project// Reviews
What clients say
Real reviews from clients across the UK, on Google and Trustpilot.
CR
Christine Richardson
Chesterfield Canal Archive, Staveley
Updated my website to run on up-to-date software. Much better, and improved.
★Trustpilot★★★★★
J
Julian
Cressbrook Construction
Ash is very good at his work, he's amenable & conscientious. He built me a new website for my construction company & it seems to be working well. Thanks Ash!!
Google★★★★★
BB
Billie Burnett
Billie Rose Therapy, Matlock
At the very early stages of working with Ash as part of a 12 month plan, very pleased with the progress so far.
★Trustpilot★★★★★
DL
Debbie Lewis
Riverside Education, Birmingham
Ash and his team are always quick to respond to all requests and assist with all requirements
★Trustpilot★★★★★
NM
Nick Mortimer
Nick Mortimer Creative, Matlock
Ash and his team are patient and skilled. Always deliver to the brief and more often than not go beyond. Cheers
★Trustpilot★★★★★
SH
Simon Herbert
Mental Health Training, Derby
Outstanding support and workmanship. I've had terrible experiences with other web companies. Ash was extremely professional, responsive and totally reliable. Don't hesitate! Use this company!
★Trustpilot★★★★★
John Batty
Blue John Marketing, Dronfield
I have worked with Ash and his team for several years. Not only is Ash technically very knowledgeable, he also has endless patience when older clients (i.e. me!) ask 'dumb' questions. I really appreciate Ash's positive attitude, looking for answers to challenges rather than the 'Computer says no'. I highly recommend Ash and his team for website development and all other things digital.
Google★★★★★
SM
Steve McAlpine
Commercial DPF Restore UK, Skegness
Thanks for all your hard work, we wouldn't be where we are without you.
★Trustpilot★★★★★
LC
Lauren Coop
National Tramway Museum, Crich
Voteq came to our rescue last year when we had a website built by someone else who then left us juggling and trying to learn how to run a website! Thankfully Ash stepped in, without any drama's and had all the answers we needed. As a small charity, we don't have the luxury of big budgets but Ash has been so incredible for us. We would highly recommend.
Google★★★★★
// The full picture
More than websites
Web design is usually where it starts. It is rarely where it ends.
Website design & development
Design and build by the same web developer: bespoke WordPress sites and WooCommerce shops, engineered to load fast and rank. One person carries the whole job, so nothing is lost between a designer's file and the finished site.
Website developmentPlugins & new features
When a working site needs to do something new: a calculator, a booking step, an integration, a job your plugins cannot do off the shelf. Scoped in a call, built as a custom plugin, and often shipped in days rather than weeks.
Plugin developmentCare plans & support
Updates, backups, monitoring and a developer on hand, so the site keeps earning after launch. Most Ashbourne enquiries end up here eventually; the sensible ones start here.
Maintenance plansRescue, speed & conversion
Broken sites fixed, slow sites made quick, and web development that turns more of your visitors into enquiries. If a web designer built it years ago and nobody has touched it since, this is the place to start.
Fixes & repairs // Local knowledge
Businesses in Ashbourne
A large share of Ashbourne businesses live or die by the visitor season. Somebody planning a Peak District trip is comparing you against three other options on a phone, often somewhere with poor signal, often on a Sunday evening. Speed matters more here than for a firm whose enquiries come by recommendation, and so does answering the practical questions early: what it costs, what is included, whether the dog can come. The other trap is seasonality. A site edited hard in spring and left alone all winter has to be simple to pick back up, because whoever updates it will have forgotten how it works by March.
A video call is usually the quickest way to start, because screen sharing means we can look at the same thing rather than describing it. After that: written scope, a live link you can open on your phone, and answers within a working day.
// Common questions
Working with a developer in Ashbourne.
The things Ashbourne businesses ask before we start.
Do you work with tourism and hospitality businesses?
Yes. Holiday parks, attractions and places people book ahead are a good fit, because the website has a measurable job to do rather than simply existing. Booking systems can be built in or connected to whatever you already use.
Would you travel to Ashbourne for a meeting?
Most clients find a video call easier to fit around a season than a site visit, and day to day the work runs on a shared link and clear writing rather than meetings.
Can the site be updated by someone who is not technical?
That is usually the point. Sites are built so the pages, prices and dates you change every season can be edited without touching anything fragile, and you get training on the parts you will actually use.
Do I need a web designer or a web developer?
For most projects both, and here they are the same person. The web designer side decides how it looks, reads and persuades; the web developer side makes it real, fast and easy to update. Splitting those roles between two people is where budgets and briefs usually go wrong.
Why a WordPress developer rather than any website developer?
Because the odds are your site already runs WordPress, like most business sites in Ashbourne and everywhere else. A website developer who works in WordPress every day knows why a site has gone slow, which plugins age badly, and how to build things that survive updates rather than fight them.
My site works. Can you just add one feature to it?
Yes, and it is some of my favourite work. A calculator, a booking step, a connection to a system you already use: scoped in a call, built as a custom plugin, and often delivered in days rather than weeks. The site does not need to be one I built.
Still have a question?
Just ask. I typically reply within 24 hours.
Also covering
// Contact
Got a project in mind?
Let's talk.
Tell me about the build, plugin, integration or app you have in mind. First call is free, no obligation.
Trusted on Google & Trustpilot
Taking new work. I typically reply within 24 hours.