01 WordPress · Finance
IFA Jones & Co
Independent financial advisers, with a site built around their lifestyle financial planning approach.
View case study → // Staffordshire
Web design for Stoke-on-Trent businesses
Stoke is an hour south west, and full of businesses that make a physical product and sell it a long way from Staffordshire.
★★★★★
1,000+ WordPress websites built, hosted
and maintained since 2010.
The studio
Chesterfield, Derbyshire
Getting to you
Remote-first, on a shared screen
Response
Replies within 24 hours
// Services
Web design and WordPress services for Stoke-on-Trent businesses
Design and build together, from one person. You are not paying a designer and a developer separately, and nothing gets lost between them.
WordPress Website Development
Custom WordPress websites built to perform fast, look great on all devices, and support SEO and business growth.
WordPress Fixes & Repairs
Fast help fixing broken layouts, plugin issues or errors. Get your WordPress site back online and running smoothly.
WordPress Maintenance Plans
Stay secure and updated with automated backups, plugin updates, uptime monitoring and expert WordPress support monthly.
WordPress Plugin Development
Develop custom plugins or modify existing ones to add functionality tailored to your WordPress website's exact needs.
WordPress Speed Optimisation
Improve your site speed, performance scores and loading times to enhance SEO and reduce bounce rates.
Conversion Rate Optimisation
Boost rankings, improve visibility and convert more visitors with SEO best practices and conversion rate enhancements.
// Local work
Built by ABCode
Recent builds for businesses across the UK. A Stoke-on-Trent project gets exactly the same treatment: designed and built by the same person.
5.0
average client rating
16+
years in WordPress
250+
clients served
1,000+
sites built & hosted
Thinking about a project in Stoke-on-Trent?
Start a project// Reviews
What clients say
Real reviews from clients across the UK, on Google and Trustpilot.
DL
Debbie Lewis
Riverside Education, Birmingham
Ash and his team are always quick to respond to all requests and assist with all requirements
★Trustpilot★★★★★
J
Julian
Cressbrook Construction
Ash is very good at his work, he's amenable & conscientious. He built me a new website for my construction company & it seems to be working well. Thanks Ash!!
Google★★★★★
Peter Coleman
Ashton & Coleman, Matlock
Couldn't ask for a better service when it comes to all of our website needs. From initial talks through to development and the countless hours of work that have gone into the progress of our site. Ash and the team have been amazing and continue to help in so many ways.
★Trustpilot★★★★★
SB
Simon Burnett
Burnett Mortgages, Doncaster
Excellent service, professional with a general interest in helping support my business. I cannot recommend them enough.
★Trustpilot★★★★★
LK
Luke Kennedy
Bowmans Construction, London
Great company to work with, always on call to give a helping hand and resolve any issues that may arise
★Trustpilot★★★★★
RH
Richard Hall
Trenchdare Engineering, Sheffield
Ash is always helpful and professional. Sorted our website refresh in quick time and no hassle, great service.
★Trustpilot★★★★★
CR
Christine Richardson
Chesterfield Canal Archive, Staveley
Updated my website to run on up-to-date software. Much better, and improved.
★Trustpilot★★★★★
JM
Jodie McCracken
Fortitude School, Birmingham
Ash is very approachable and friendly
★Trustpilot★★★★
RM
Roddy Miller
Connected Response, Edinburgh
Ash does the behind the scenes maintenance on our site… I rarely have anything to do with him, which is exactly how it should be. The updates get done, the site works.
★Trustpilot★★★★★
// The full picture
More than websites
Web design is usually where it starts. It is rarely where it ends.
Website design & development
Design and build by the same web developer: bespoke WordPress sites and WooCommerce shops, engineered to load fast and rank. One person carries the whole job, so nothing is lost between a designer's file and the finished site.
Website developmentPlugins & new features
When a working site needs to do something new: a calculator, a booking step, an integration, a job your plugins cannot do off the shelf. Scoped in a call, built as a custom plugin, and often shipped in days rather than weeks.
Plugin developmentCare plans & support
Updates, backups, monitoring and a developer on hand, so the site keeps earning after launch. Most Stoke-on-Trent enquiries end up here eventually; the sensible ones start here.
Maintenance plansRescue, speed & conversion
Broken sites fixed, slow sites made quick, and web development that turns more of your visitors into enquiries. If a web designer built it years ago and nobody has touched it since, this is the place to start.
Fixes & repairs // Local knowledge
Businesses in Stoke-on-Trent
The potteries never really went away, they just got smaller and more specialised. What Stoke has now is a lot of firms making a physical product, often to order, often selling well beyond the city and increasingly direct rather than through a middleman. That last shift is the one the websites have not caught up with. Selling direct means photography that does the product justice, postage that makes sense for something heavy and breakable, and stock that behaves when a piece is one of a kind. Those are WooCommerce problems, and they are most of what I do.
Drivable when a project calls for it, though most would run on a video call and a shared screen.
// Common questions
Working with a developer in Stoke-on-Trent.
The things Stoke-on-Trent businesses ask before we start.
Can you build a shop for something made to order?
Yes, and it's a more interesting problem than a standard shop. Variants, lead times and stock that is genuinely one of a kind all need handling deliberately rather than left to a template.
We sell trade and direct. Can one site do both?
Usually, with trade pricing behind a login and the public side left simple. Deciding how separate the two should be is worth doing before anybody designs anything.
What is the difference between a web designer and a web developer?
The web designer shapes how the site looks and reads; the web developer builds it so it loads fast and holds up. Here they are the same person, which means nothing gets lost between a design file and the finished site, and there is one name responsible for both.
Does it matter that you are a WordPress developer specifically?
It matters if your site runs WordPress, and most business sites in Stoke-on-Trent do. A general website developer can work on anything a little; a WordPress developer lives in the platform daily, which shows in how fast the site runs and how rarely it breaks.
Can you build a custom plugin for an existing site?
Yes. If your site works but needs to do something new, a custom plugin is usually quicker and cheaper than a rebuild: scoped in a call, built to survive updates, often delivered in days. It does not matter who built the site originally.
Still have a question?
Just ask. I typically reply within 24 hours.
Also covering
// Contact
Got a project in mind?
Let's talk.
Tell me about the build, plugin, integration or app you have in mind. First call is free, no obligation.
Trusted on Google & Trustpilot
Taking new work. I typically reply within 24 hours.